In order to make our website more attractive to visitors and to enable the use of certain functions (e.g. orders), we use cookies on various pages on our website. When you visit our website, you will be informed about our use of cookies by means of an information banner, as well as being referred to our Privacy Policy once again. On our website, we differentiate between required cookies, statistics cookies and marketing cookies. Since you cannot use our website correctly without the required cookies, these are activated by default. However, we only use statistics and marketing cookies with your consent, which you can give and also revoke again here.
The legal basis for data processing with respect to the use of cookies is our legitimate interest in the technical functionality of the website and also your consent if cookies are required.
Cookies are small text files that are stored on your computer when you visit certain websites. For example, we use cookies to track what you have in your shopping cart, to transmit contact forms and to help us remember you when you return to our site. Please note that cookies cannot harm your computer. To learn more about cookies in general and how to manage them, visit www.aboutcookies.org.
Most browsers are set to enable cookies automatically. Nevertheless, you can change your settings at any time. You can adjust your browser settings to inform you every time before storing cookies and allow you to decide whether to accept them on a case-by-case basis. You can also limit the acceptance of cookies to certain cases or block the acceptance of cookies altogether.
Our website cannot be used properly without the required cookies, as these are needed for processes such as placing orders. In order to be able to purchase products, you must have cookies enabled in your browser. If you disable cookies, you will be able to browse the website, but you will not be able to submit contact forms or place orders.
The list below details the cookies we use on our website. In addition to the name of the cookie, the list also specifies the duration of storage, the purpose, its provider and the assignment to the selectable categories (Required, Statistics and Marketing).
| NAME OF COOKIE | DURATION OF STORAGE | PURPOSE | PROVIDER | CATEGORY |
|---|---|---|---|---|
| _ga | 2 years | Used to distinguish between users. | Statistics | |
| _gid | 24 hours | Used to distinguish between users. | Statistics | |
| _gat | 1 minute | Used to throttle the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is called _dc_gtm_<property-id>. | Statistics | |
| AMP_TOKEN | 30 seconds to 1 year | Contains a token that can be used to retrieve a client ID from the AMP client ID service. Other possible values indicate a deregistration, an inflight query or an error when retrieving a customer number from the AMP customer ID service. | Statistics | |
| _gac_<property-id> | 90 days | Contains campaign-related information for the user. If you have linked your Google Analytics and Google Ads accounts, the Google Ads website conversion tags will read this cookie unless you opt out. Find out more. | Statistics | |
| __utma | 2 years from setup/update | Used to distinguish between users and sessions. The cookie is created when the Javascript library is run and no __utma cookies are present. The cookie is updated every time data is sent to Google Analytics. | Statistics | |
| __utmt | 10 minutes | Used to throttle the request rate. | Statistics | |
| __utmb | 30 minutes from setup/update | Used to determine new sessions/visits. The cookie is created when the Javascript library is run and no __utmb cookies are present. The cookie is updated every time data is sent to Google Analytics. | Statistics | |
| __utmc | End of browser session | Not used in ga.js. For interoperability with urchin.js. settings. In the past, this cookie was used in conjunction with the __utmb cookie to determine whether the user was in a new session/visiting the site for the first time. | Statistics | |
| __utmz | 6 months from setup/update | Stores the traffic source or campaign that explains how the user reached your website. The cookie is created when the Javascript library is run and is updated every time data is sent to Google Analytics. | Statistics | |
| __utmv | 2 years from setup/update | Used to store user-defined variable data at visitor level. This cookie is created when a developer uses the _setCustomVar method with a user-defined variable at visitor level. This cookie was also used for the now obsolete _setVar method. The cookie is updated every time data is sent to Google Analytics. | Statistics | |
| _gaexp | Depends on the duration of the experiment, but normally 90 days | Used to determine the inclusion of a user in an experiment and the sequence of experiments in which a user has been included. | Statistics | |
| _opt_awcid | 24 hours | Used for campaigns assigned to Google Ads customer IDs. | Statistics | |
| _opt_awmid | 24 hours | Used for campaigns assigned to Google Ads customer IDs. | Statistics | |
| _opt_awgid | 24 hours | Used for campaigns mapped to Google Ads Ad Group IDs. | Statistics | |
| _opt_awkid | 24 hours | Used for campaigns mapped to Google Ads Criterion IDs. | Statistics | |
| _opt_utmc | 24 hours | Saves the last utm_campaign query parameter. | Statistics | |
| gtm_internal | 30 days | Used to identify internal traffic from STIHL and its partners. For external users, the value will always be “false”. | Statistics | |
| gtm_wd-sent | 30 minutes | Used to indicate that the weather data for the user’s location has already been sent to Google Analytics within the last 30 minutes. | Statistics | |
| IDE | 1 year | Used by Google DoubleClick to register and report the actions of the website user after they have seen or clicked on one of the advertiser’s ads with the aim of measuring the effectiveness of an ad and presenting targeted ads to the user. | Statistics | |
| _dc_gtm_XX | 1 minute | Certain data is only sent to Google Analytics once a minute at most. The cookie has a lifespan of one minute. As long as it is set, certain data transmissions are blocked. | STIHL | Marketing |
| CONSENT, NID, DV, 1P_JAR | 180 days | Google uses these cookies to store customer preferences and tailor ads on Google websites to customer needs based on recent searches and interactions. | Marketing | |
| stihl-site | Session | Saves the application currently being accessed by the user (b2c or b2b) | STIHL | Required |
| stihl-language | Session | Saves the user’s language | STIHL | Required |
| stihl-country | Session | Saves the user’s country | STIHL | Required |
| _fbp | 3 months | Used by Facebook to display a range of advertising products, such as real-time offers from third-party advertisers. | STIHL | Marketing |
| _pin_unauth | 3 months | This cookie is associated with Pinterest. It is used to track the use of the services. | STIHL | Marketing |
| cto_bundle | 13 months | This cookie helps Criteo to manage the tracking solution. | STIHL | Marketing |
| _gcl_au | 90 days | Contains a randomly generated Google user ID. | STIHL | Statistics |
| tou | 2 years | Used to track visitors across multiple websites to present relevant advertisements based on the visitor’s preferences. | STIHL | Marketing |
| outbrain_cid_fetch | 1 day | This cookie determines how the user accessed the website. This information is used by the website operator to measure the efficiency of their marketing. | STIHL | Marketing |
| de_sc | Session | STIHL | Marketing | |
| universalClickId | 3 months | We use this cookie to refine our evaluations on the website. | STIHL | Statistics |